What is Search Engine Optimization – SEO?
SEO is the customization of your web site for those keywords that are most important to your products / services from the client’s point of view.
A potential client will type in a specific term for the search product in the search engine (e.g., google) and based on that will appear links for sites for the product you are looking for.If your website does not have a quality SEO optimization it will not be among those links. It’s called ranking.
For good positioning on the first page of google for certain keywords, you need the perfect SEO optimization, valid for the site as well as the life of the site (often update).